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Biotherm Is a Gift from the Sea

Sixty year-old brand unveils new tagline that emphasizes its water roots.

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By: TOM BRANNA

Editor

Biotherm, the 60 year-old L’Oréal body care brand, celebrates its 60th anniversary this year and as part of that celebration is returning to its aquatic roots with the new tagline, “Beauty from the Deep.” Since 1994, Biotherm has had a biotechnology center in Tours, France, which utilizes bio-extraction and bio-fermentation on plankton for skin care. One of the biggest breakthroughs from the Tours site was the recent the roll out of The Blue Therapy antiaging line. Its ...

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